It's no surprise that our TRUE Linkswear x Linksoul Knit collaboration is about more than just the shoe. Jason (TRUE’s creative director) and John Ashworth (Linksoul co-founder) met on the course a half decade ago in the Northwest and found that they had a similar love for the game, a desire for golfwear to have a more natural and desirable off course look, and both shared a taste for walking 18 holes.
"At TRUE, we tweaked the functional aspects of our design for years until we came up with a shoe that is soft as a sock, water and oil-repellent, and supportive. Every detail of the design was built for effortless transition including the proprietary tread that grips the turf and still functions well off the course, to everyday life," said Jason.
That ethos also happens to be the bedrock of Linksoul and according to John the TRUE Knit was the first time he “wanted to wear a shoe that claimed to be a golf shoe when [he] knew he wasn’t going to play golf.” TRUE Knits are actually part of John’s work “uniform” at their Linksoul Lab, they allow him to sneak up to Goat Hill Park to play a few holes between meetings and not have to worry about changing shoes.
Both of our brands have an almost familial similarity in the way we see contributions to the game and the collaboration became something that Jason describes as “not only fun but natural.” John notes that Linksoul and TRUE are both independent companies going against the multinational-corporate grain with an appreciation for golf’s soul, and walking. Jason, for his part said “it’s just great to see two west coast brands working together and merging their influences.”
At the end of the day, we couldn't be more proud of the final product, and to see the Linksoul personality brought to life on one of our favorite shoes. Now, the only thing missing is a round at Goat Hill Park to celebrate the launch and maybe we'll catch a few waves with the LS team while we're down there..
Shop the Limited Edition Linksoul x TRUE knit here - and hurry, limited inventory is available.